Crises of regional disruption or instability are, above all, human crises. The professional questions that follow from such periods — how to proceed, what to pause, where to invest — are secondary, and should be considered in that ...Read More

There’s a pattern I’ve started to notice in conversations with event teams over the last year. It usually begins with something about attendance feeling harder — harder to grow, harder ...Read More

mdg will present Leading in an Era of Permanent Disruption, an invite-only Executive Roundtable in conjunction with Lippman Connects’ Exhibition and Convention Executives Forum (ECEF) and the Society of ...Read More

For a while, the major AI platforms competed and ran their businesses in an innovation-first, research-driven manner. It was simply a race to release faster models, new functionalities and data ...Read More

mdg Senior Account Director Rachel Scharmann will present a session with Lily Doerfler, Director of Digital Marketing & Events at AdvaMed, at the next Attendee Acquisition Roundtable. Registration can be ...Read More

Conversions seem to be disappearing. 

For years, they were the number one measure of success in paid media campaigns. If conversions went up, campaigns were working. If conversions dropped, it signaled ...Read More

Change at work rarely announces itself with a bang.

Most of the time, it doesn’t arrive with a strategy deck or a clear moment where everyone agrees something needs to be ...Read More

Freeman Chief Strategist Kimberly Hardcastle-Geddes will present a session at the next Attendee Acquisition Roundtable. Registration can be found on the Lippman Connects website and details ...Read More

For the thirteenth year in a row, mdgers performed Random Acts of Kindness to start the new year off on a charitable note. The initiative originally began in response to the ...Read More

In 2025, Merriam-Webster named “slop” its word of the year — a reflection of growing frustration with the low-quality, mass-produced content filling feeds, inboxes and search results. “AI slop” has ...Read More

mdg Senior Vice President, Digital Laura Davidson will present a session at the next Exhibit Sales Roundtable. Registration can be found on the Lippman Connects website ...Read More

TL;DR AI is resetting the baseline for member experience, speed and personalization — and associations cannot treat this as a side project. The future is bright for associations that use this ...Read More

The Evolution Beyond Traditional Sales Funnels In today’s digital era, the conventional sales funnel is becoming an outdated concept. Customers no longer follow a linear path from awareness to purchase. Instead, ...Read More

Seven mdg clients were recipients of Grand Awards at the Trade Show Executive’s Gold 100 Awards & Summit, which recognize trade show excellence and innovation. Congratulations to our clients for ...Read More

Held from September 4-6 in Orlando FL, Surf Expo September 2025 attracted retailers from 66 countries, including both new and returning exhibitors. The event attracted 4,832 attendees — a ...Read More

New ShowReady Package helps organizers preserve international attendance as $250 Visa Integrity Fee impacts global participation

WASHINGTON, D.C. (Sept. 29, 2025) — mdg, the nation’s leading event marketing agency, today announced the launch of ...Read More

mdg senior vice president Jacquelyn Wells will speak at the International Association of Exhibitions & Events Southeastern Chapter Luncheon. Registration can be found on the IAEE website and details ...Read More

Freeman Chief Strategist Kimberly Hardcastle-Geddes will present a session at the upcoming Large Show Roundtable. Registration can be found on the Lippman Connects website and details ...Read More