mdg marketing strategist Tyler Day presented a session together with Kim Vinciguerra, Chief Experience Officer at the International Carwash Association, at the Attendee Acquisition Roundtable. Registration can be found on the Lippman Connects website and details are below.

July 18, 2024
8:00am – 4:30pm
Marriott Marquis Chicago
Chicago, IL

Far from Rinse and Repeat: How The Car Wash Show™ Taps into Sparkling New Ideas to Attract Attendees
Event marketers can’t squeak through with pretty designs and LAST CHANCE TO REGISTER! buttons anymore — in today’s world, attendees don’t just look forward to innovation, they expect it. The International Carwash Association’s Chief Experience Officer Kim Vinciguerra and mdg’s marketing strategist Tyler Day will share the innovative tactics they used to turbocharge the show’s experience, communicate its value and achieve record-breaking registration. With new VIP networking experiences, influencer programs, timely messaging, expanded use of video and much more, you’ll leave FULL of ideas that can make your next campaign shine.